This luxury residential project is located at DLF City Phase 5 and consists of six stunning towers setting the stage for an exquisite lifestyle. Mastergram was in charge of brand and marketing strategy, and all communications. The initial offering of residences was fully sold out.
Mastergram’s work started with creation of the this brand and throughout all the phases it ended the cycle with the apartments handover.
Deliverables:
- Marketing and communication strategy
- Key messaging and positioning
- General creative art direction
- Logo and brand identity design
- Branding guidelines
- Collateral design and stationery design
- Staff uniform
- Print coordination
- Copywriting
- Brochure design
- Print production coordination
- Online and print media strategy
- Buying and placement
- Ad campaign design and artwork coordination
- Web design
- Web programming back-end and front-end
- Film production
- Direct mail & invitation
- Signage design, floor plans and site maps
