We created full brand identity and complete marketing communications that helped the Maison brand thrive in the highly competitive luxury segment of Dubai. The challenge was to create a brand that can compete with brands like Palazzo Versace, Armani, and similar. The part of client’s strategy was to invest in creating the great brand rather than advertising.
Deliverables:
- Marketing and communication strategy
- Key messaging and positioning
- General creative art direction
- Logo design
- Brand identity design and branding guidelines
- Collateral design
- Copywriting and brochure design
- Print production coordination
- Online and print media strategy buying and placement
- Ad campaign design and artwork coordination
- Web design and web programming (back-end and front-end)
- Photo-shoot campaign and aerial photo shoot-coordination
- SEO
- Model selection
- 3D still renderings
