Launched in the mid 70s in Italy, the famous Denim has a total of 30 SKUs in seven different categories varying from aftershave, eau de toilette, to body spray etc..
Mastergram created a video with a tagline “Whatever” that soon became part of the colloquial speech.
Deliverables:
- Market research
- Identity
- Tv commercials
- Radio jingles
- Photoshoot
- Distributors kit
- Packaging
- Marketing campaign
- Interactive
- Promo booth
- Media
