City within the city.
Branding the whole city was the most honorable project done by Mastergram. DLF has appointed us to brand and create a destination marketing strategy for their premium master-planned community.
We have developed a brand and message which created a sense of belonging, using the actual faces and voices of the residents of the city with the tagline “Our city”.
Using pastel colors of orange, blue, purple and red we brought, festive, colorful and energetic feel to the city.
Deliverables:
- Destination marketing strategy
- Branding
- Ad campaign
- Photoshoot
- Renderings
- Brochure
- Collaterals materials
