The Camellias is an ultra-luxury project consisting of 9 towers overlooking the amazing landscape done by SWA (USA), where the interior design was conceptualized by renowned Rockwell Group (USA), and Clubhouse developed by famous Goco Hospitality (USA) and The Wright Fit / TWF (USA).
Mastergram was appointed as the marketing consultant, to create the brand and develop and execute communication strategy for the development of this scale. Our brand strategy was to infuse “mystery” element in the design and image, and to reflect the same in the context of reality.
The communication rule was “not to be advertised” in any of the mainstream mediums; and the only type of audience who was “eligible” to know more about this brand and project were invitees and other VIPs. The brand personality we have created perfectly showcases the uniqueness, greatness and class of The Camellias.
Mastergram has worked on every stage of the marketing plan, since the inception of this brand, throughout full life cycle, including the post sales communications. Today, we are still marketing consultants for this luxury project, and other projects from the same developer.
Deliverables:
- Communication strategy
- Positioning strategy
- Brand identity
- Collateral materials
- Digital communication
- Sales experience center and audio-visual experience
- Events organization
